Lesson Four: Nobody Cares

For Apollo, Chris, Liz and Alex try to pitch the BabyGlow to the owner of a small shop, who looks and sounds astonishingly like Deborah Meaden from Dragons’ Den. She doesn’t have a problem with the product itself, but finds the packaging distinctly lacking, and she doesn’t want to have to pull out the hairdryer and so on to explain how great this thing is to her customers. Chris suggests that maybe she could make a small order, as a trial run, but she interrupts; “I’m going to stop you there. I’m going to say no, because I don’t think it does fit in the store. And for those reasons, I’m out.” Outside, the Apollians agree that Deborah has a point about the packaging. “That is maybe one flaw in the product that we didn’t see yesterday,” Chris says. “So…” he trails off and just shrugs. Because that’s how much of a big deal this point is not, but they’ve got to edit in something on the winning team’s side to suggest that things aren’t running smoothly if they want there to be any suspense as to who’s won. I mean, there isn’t this week, because they repeatedly told us that picking the right products for the right retailers was the key here then showed Synergy pitching products to a retailer that had no interest in those products, but you know, they’re just going through the motions.

The Three Stooges on the other half of Apollo (that’s Sandeesh, Paloma and Laura. I don’t actually get my own reference, particularly, but I’m pretty sure it is not a flattering comparison. That’s what I’m aiming for.) are preparing to head into some shops. And by ‘preparing’, I mean ‘arguing about who gets to take the credit for any sales they make’. This first place, Laura will be leading the pitch, since she’s the one who set up the appointment on the phone. As they head inside, Sandeesh asks the name of the proprietor they’ll be meeting with; Laura has no idea. That’s some fine attention to detail. Laura explain how the BabyGlow works, and Sandeesh jumps in to explain that this is necessary, because as it turns out, babies can’t talk. Which I guess she discovered trying to interrogate government secrets out of some babies while they were strapped onto a table with a laser moving inexorably towards them. Paloma adds “I guarantee you will sell these,” because she has never met a conversation she couldn’t slap an empty promise onto. The guy agrees to buy 12, and all three of the women start to pull out their order books, though it is Laura who actually fills it out.

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